02e-rockefellertreeThe Rockefeller family’s enduring legacy, the subject of a feature story by Michael Kaplan in today’s New York Post, is also a prominent theme in 740 Park and Rogues’ Gallery, two of my books. News-hooked on the recent death of David, the last surviving son of John D. Rockefeller, Jr., and the only one to live in 740 Park, the story addresses how great fortunes are dispersed and thus dissipated in large families, and asks if this wealthy family’s name still matters. I say it does, and others agree. In large part, that’s because, as Kaplan writes, “the family never flaunted its wealth.,” and “a chunk of it has gone to philanthropy,” including the Metropolitan Museum of Art, subject of the latter book. Rockefeller influence also lurks behind the April Philanthropy issue of AVENUE, out next week, which spotlights this century’s Rock-a-fellas.