Koch and Gross photoThough one rancorous (and anonymous) resident of 740 Park Avenue planted an item with Daily News gossip columnist Lloyd Grove seeking to scare guests away from Georgette Mosbacher’s publication party for 740 Park, and condemning those who did come to “social Siberia,” many residents of the building were delighted to attend, as were top realtors and decorators who have worked there, all of them characters in the book. Among the revelers were 740 residents past and present like David Koch (at right with Michael Gross), Jessie Araskog, Ann Barish, Dasha Epstein, Tova Leidesdorf, Kay Gilman, and Diana Quasha, 740 relatives Debbie Bancroft and Kathy Steinberg, the decorators Albert Hadley and Mario Buatta, and realtors Alice Mason, Kirk Henckles, Martha Kramer Fox and Deborah Grubman. They partied alongside Matthew and Cari Modine, Ron Silver, Leslie Stahl, Dominick Dunne, Carl Bernstein, Joan Stanton Hitchcock, Barbara Goldsmith, Kathy and Alan “Ace” Greenberg, Byron Wein, Phyllis George, Warren Hoge, Kenneth Jay Lane, Wendy Stark, Cornelia Bregman, Patty Raynes, Leonard and Allison Stern and many more.

David Patrick Columbia’s New York Social Diary, which calls 740 Park “one of the most interesting non-fiction books you’ll ever read about New York society in the last 75 years,” star-gazed at the swellegant book fete. There are more pictures on Patrick McMullan’s patrickmcmullan.com. And those lovely folks at The New York Observer‘s The Real Estate joined the fun, too.