The first notices for Unreal Estate are trickling in. “Having portrayed New York’s rich and famous in 740 Park and Rogues’ Gallery, which focused on shenanigans at the Metropolitan Museum of Art, Gross heads west to investigate the wealthy corners of Los Angeles and the rich who settled there throughout the 20th century,” says Library Journal‘s Barbara Hoffert in a pre-pub alert. “A name dropper’s paradise.” Publishers Weekly adds: “Gross offers a cultural history of wealth in his study of the moguls and mafiosi who developed Bel Air, Beverly Hills, and other ritzy neighborhoods of Los Angeles—with a special focus on the houses they built…Gross writes with an aficionado’s zeal….[T]hese houses, totems of wealth and status, inhabited for a season when their inhabitants were flush, are the real characters and mainstays of La La Land.”