focus final jacket
Advance Praise for Focus

“I thought I knew practically everything about the fashion industry, but Michael Gross has corrected me. His thoroughly absorbing narrative dazzles with the most profound investigation and research. Focus is an enthralling and riveting read!” – Tim Gunn

“Michael Gross’s FOCUS is that rare thing: an equally delicious and deeply informative book, a news-breaking romp through the world of fashion photography, from its beginnings early in the last century to the recent controversial exploits of super bad boy Terry Richardson. Richard Avedon, Bert Stern, Deborah Turbeville, Helmut Newton, Steven Meisel: these and so many others whose work I’ve enjoyed in VOGUE and BAZAAR are given context and smart analysis, and magazine editors and owners appear, too, revealing an industry of art and commerce. An outstanding work of cultural history.” – Sheila Weller, author of GIRLS LIKE US and THE NEWS SORORITY

“Michael Gross takes us on a compelling journey through a hugely desirable culture—a culture which sometimes destroyed its most brilliant children and which is now slipping as irretrievably into the past as Versailles or the Swinging ’60s.” – Anthony Haden-Guest, author of Bad Dreams, True Colors, and The Last Party

“Amazing… a phantasmagoria of gossip, history, fabulous times, terrible times; the men (and a couple of women) who turned their creative lenses onto runways, clothes, models and (as in the case of Richard Avedon) onto America itself… If you love fashion and/or the art of photography, this book is for you. Focus gives us page after page of down and delicious dish… Gross captures the bizarre hot-house intensity of an industry that is both ever-changing but eternally the same… This is a big, intelligent, exhaustively researched, lovingly written book… Focus finds the fire beneath the ice of glossy magazine pages, and does it without burning down the house.” – Liz Smith, New York Social Diary

“I loved reading all the juicy details that Michael uncovered in this fast-paced—and clearly insider—look at the rarefied, sexy world of fashion photography.” – Lauren Weisberger, author of The Devil Wears Prada and The Singles Game

“FOCUS is the House of Cards of fashion.” – Nino Cerruti