From concert stages to museum toilets, anything goes (up for sale) nowadays when it comes to what philanthropic organizations call naming opportunities. In the new issue of Contribute, I look at the naming marketplace, its pleasures and its pitfalls. The biggest one? As Page Six writes of the article today, “Forever is no longer forever.” As the families of AndrĂ© Meyer and Avery Fisher have recently learned.
UPDATE: MediaPost’s MagazineRack blog likes this article. They really like it. And I feel a little like Sally Field.