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740 Park

The Story of the World’s Richest Apartment Building

"Compulsively readable."Liesl Schillinger, The New York Times

"Jaw-dropping apartment porn."Fortune

"[A] great read... gossipy... revealing."People

"As rich as his subjects."Forbes FYI

"The Lolita of shelter porn."New York Observer

"Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car."New York Times

"The is social history at its finest."Dominick Dunne

"Finally! A look inside the golden tabernacle of high society."Kitty Kelley

Photo of 740 ParkFor 75 years, it’s been one of the most lusted-after addresses in the world. Even today, it is steeped in money, the kind most of us can only imagine. Until now. The story of 740 Park Avenue sweeps across the twentieth century to today, and Michael Gross tells it in glorious, intimate and unprecedented detail. From the financial shenanigans that preceded the laying of the cornerstone, to the dazzlingly and sometimes decadently rich people who hid and hide behind its walls, this is a sweeping social and economic epic, starring our wealthiest and most powerful old-money families — Vanderbilt, Rockefeller, Bouvier, Chrysler, and Houghton — Greed Decade symbols Ronald Perelman, Henry Kravis, and Saul Steinberg, and the names in today’s scary financial headlines: David Koch, John Thain, Ezra Merkin and Steve Schwarzman.

November 29th, 2012

Gibney’s Demagaguery??

“None of those Park Avenue billionaires will sleep any less soundly after watching this film,” says the Telegraph’s Neil Midgley after viewing Alex Gibney‘s Park Avenue, based on my book 740 Park, which debuted on England’s BBC4 the other night. The reviewer went on to condemn the documentary as “a pretty thin retread of some already well-vented resentments in US politics.” The Independent disagreed, hailing Gibney’s conclusion that, “The US, built on the promise that anyone can drag themselves out of poverty if they work hard enough, actually has lower social mobility than most other comparable democracies.” Gripepad reports. You can decipher the mixed message from across the pond for yourself.

November 26th, 2012

“How the wealthiest have rigged the game.” –the NY Observer


Good things are worth waiting for, like this review of Alex Gibney‘s Park Avenue by Kim Velsey of the New York Observer. “The documentary unfurls like a crime story,” she writes, “with a raft of damning evidence revealing the shameful acts committed by the masters of the universe in service of accumulating even vaster fortunes than they already have….[Gibney] makes a compelling case that inequality imperils democracy and that the victims of the inequality include not only those who find themselves in the rapidly expanding underclass, but the American dream itself.”

November 23rd, 2012

740 Park is back in stock at Amazon


Alex Gibney‘s Park Avenue cleaned Amazon out of copies of 740 Park, but it’s now back in stock and available for purchase again. Happy Black Friday!

November 20th, 2012

I know 740 Park, and 666 is no 740


I never watched ABC’s supernatural soap opera 666 Park, and now it’s been cancelled, which makes me think I made the right choice. It was “shameless when it came to the inaccurate portrayal of Manhattan real estate,” Kim Velsey writes in her analysis of its failure in the New York Observer. But the real reason it’s died, she thinks, was “the erratic plot, the wooden acting, the lack of any sympathetic characters and for those who care about these kinds of things, the incoherence of the ‘evil’ plaguing the building.” So I wonder, if someone accurately dramatized the story 740 Park, wouldn’t it have an erratic plot and wooden, unsympathetic characters (hello, John Thain)? At least, the evil would be coherent, as Alex Gibney makes clear in his documentary inspired by the book. So maybe all that 666 needed and 740 needs is a great showrunner with a better idea than trying to copycat American Horror Story. With characters like John D. Rockefeller Jr., Saul Steinberg, Ronald Perelman, Ezra Merkin and even Alex Kuczyinski, a 740 series could do for Manhattan real estate what Law & Order did for our perps, police and prosecutors.

November 19th, 2012

740 Park is now Alex Gibney’s Park Avenue: Watch it here


For those who missed it last week on PBS, Alex Gibney‘s documentary inspired by 740 Park is available for viewing online. You can watch it here.

November 12th, 2012

NY Times on Gibney’s ‘Park Avenue’: “Particularly damning.”


Neil Genzlinger reviews Oscar-winner Alex Gibney‘s “Park Avenue” in today’s New York Times. The documentary based on 740 Park: The Story of the World’s Richest Apartment Building airs tonight at 10 PM on PBS in America. Check local listings for air times elsewhere in the world.

November 7th, 2012

“Trenchant, dishy…savage indignation.” –BusinessWeek on Gibney’s Park Avenue


Bloomberg BusinessWeek reviews Alex Gibney’s documentary based on 740 Park: The Story of the World’s Richest Apartment Building, and critic Greg Evans gives it a rave and 3 1/2 stars. It airs on PBS November 12th at 10PM.

October 26th, 2012

Watch Alex Gibney’s “Park Avenue” now on Hulu


Alex Gibney‘s Park Avenue documentary inspired by my book 740 Park is now streaming for free on Hulu. Please like its Facebook page, too.

October 18th, 2012

NY Post toasts Alex Gibney’s “Park Avenue” documentary


“Gross delights in telling inside stories about the gaudy world of master-of-the-universe apartments,” Max Gross (no relation) writes in an article in today’s New York Post on Alex Gibney’s “Park Avenue” documentary, based on 740 Park. The Post also sneaks the name of the worst tipper at 740 Park, which is revealed in Gibney’s film. UPDATE: Business Insider give Gibney’s trailer some linkage love.

October 17th, 2012

At the Acne


The 14th issue of Acne Paper, a lavish, oversized custom publication, is a tribute to New York City and features an interview with me by Freddie Campion about luxury real estate, focused on 740 Park and my upcoming book on Fifteen Central Park West. If you don’t mind loading a PDF file, you can find it here.