Less than four weeks after publication, the Broadway Books division of Random House announced last week that it had gone back to press for a fifth printing of 740 Park. A non-fiction bestseller from Palm Beach, Florida, to Billings, Montana, it’s in the top 40 on the American Booksellers Association’s Booksense non-fiction bestseller list, the top 100 books at Barnes & Noble (where it is the #1 bestseller in the Real Estate and Art and Architecture categories, and a top 5 bestseller in United States History), and at amazon.com (where it sits high atop the lists of bestselling books on the Rich & Famous and Arts and Architecture and is the #2 bestseller about New York). Since publication day, 740 Park has also been the #1 bestselling book (including all fiction and non-fiction, paperbacks and hardcovers) at Shakespeare & Co., just around the corner from 740 Park Avenue itself.