“Real-estate spectators, clear space on your night table: Journalist Michael Gross has opened a peephole to one of Manhattan’s most impenetrable prewar apartment buildings,” writes Taylor Antrim in Forbes FYI. “740 has sheltered dour Mayflower grandees and swashbuckling Wall Street arrivistes; Gross’s thick history gives accounts of them all, tracking along the way the shifting pedigree of America’s plutocracy. ” — Forbes FYI, December 12, 2005