Broadway Books will publish its paperback edition of 740 Park ($15.95) on October 10, 2006. On Sunday October 15 at 1 PM, author Michael Gross will speak at the New York Times Great Reads in the Park series, in a panel discussion on high-end Manhattan real estate, “The Lay of The Land,” along with Frank McKinney, George Ross and Russ Whitney. The panel will be moderated by Megan Liberman of The New York Times Magazine. Admission to the Bryant Park event is free.