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740 Park

The Story of the World’s Richest Apartment Building

"Compulsively readable."Liesl Schillinger, The New York Times

"Jaw-dropping apartment porn."Fortune

"[A] great read... gossipy... revealing."People

"As rich as his subjects."Forbes FYI

"The Lolita of shelter porn."New York Observer

"Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car."New York Times

"The is social history at its finest."Dominick Dunne

"Finally! A look inside the golden tabernacle of high society."Kitty Kelley

Photo of 740 ParkFor 75 years, it’s been one of the most lusted-after addresses in the world. Even today, it is steeped in money, the kind most of us can only imagine. Until now. The story of 740 Park Avenue sweeps across the twentieth century to today, and Michael Gross tells it in glorious, intimate and unprecedented detail. From the financial shenanigans that preceded the laying of the cornerstone, to the dazzlingly and sometimes decadently rich people who hid and hide behind its walls, this is a sweeping social and economic epic, starring our wealthiest and most powerful old-money families — Vanderbilt, Rockefeller, Bouvier, Chrysler, and Houghton — Greed Decade symbols Ronald Perelman, Henry Kravis, and Saul Steinberg, and the names in today’s scary financial headlines: David Koch, John Thain, Ezra Merkin and Steve Schwarzman.

April 4th, 2020

Need a Good Book?


With containment, isolation and quarantine in the news, I’m shacking up with a diverse batch of good books this month. Just finished Genius and Anxiety by Norman Lebrecht, She’s a Rainbow, the new bio of Anita Pallenberg by Simon Welles, and The Splendid and the Vile by Erik Larson. Now onto Hilary Mantel‘s The Mirror & the Light and Julian BarnesThe Man in the Red Coat. How about one of the diversions illustrated here for you? You can order on each book’s page on mgross.com. Stay safe! #stayinside and #read a book.

March 29th, 2020

I’m a Someone!


In the opening sentence of an article by a writer in a fashion magazine last month on fashion designer Vera Wang‘s years-long renovation of a Park Avenue duplex she inherited from her parents (address not identified), I’m referred to as follows: “THERE ARE 17 televisions in Vera Wang’s palatial Manhattan residence in a 1929 Art Deco building so famous that someone wrote a whole book about it.” Just for the record, the building and the book are both called 740 Park, and Wang’s residence there is noted on page 472 (i.e. it’s not a secret). The book was published in 2005, became a New York Times bestseller, and remains in print fifteen years later. Buy it by clicking any of the hot links. If you want to read the article, I imagine someone can tell you where to find it.

January 29th, 2020

A Koch Catch-up

My book 740 Park got name-checked in an article on the Koch family’s real estate holdings the Wall Steet Journal last week. You can read it here. The late David Koch is pictured with the late Frank Lautenberg.

January 11th, 2020

Unreal Estate E-book Available Now

Unreal Estate: Money, Ambition, and The Lust For Land in Los Angeles, the second book in my luxury real estate trilogy, is finally available again, exclusively as an e-book. Said the Los Angeles Times: “Paragraphs of jaw-dropping details about a type of extravagance that might have been scorned even by the very wealthy on the Titanic. But [Unreal Estate] also leaves the reader with a sense of history….[It’s] what would happen if Us Weekly and Architectural Digest had a love child that was much smarter than either. The book provides a panorama of what was going on inside some of the most frivolous, gated houses on a hill that have ever existed.”

To get a copy click a link for Barnes and Noble, Kobo, or Amazon

December 17th, 2019

Books Make Great Gifts

Pick a book and click a link to purchase.

November 7th, 2019

The Real Deep State: 740 Park

Today’s New York Times reviews Aaron Glantz‘s Homewreckers, on the real estate meltdown that sparked the Great Recession. The Times notes that many of the perpetrators in the book’s pages live under the same Park Avenue roof, but doesn’t reveal the address, and names only one of them. That’s Steven Mnuchin, now Secretary of the Treasury, and one of the current administration’s few surviving Original Cheerleaders. The building is 740 Park of course, and John Thain, Steve Schwarzman (with Mnuchin, O.C. Wilbur Ross, and anther guy on the book’s jacket), as well as former resident Ronald O. Perelman, are all covered. Thanks to Glantz for citing my book on the building, still in print–and relevant–thirteen years after it was first published.

October 16th, 2019

Coming Soon: Unreal Estate, the e-book

I’m happy to reveal that Unreal Estate, my social/real estate history of the richest communities in Los Angeles, will shortly be re-published, exclusively as an e-book, after almost seven years out of print. “Great Hollywood houses, great Hollywood tragedies, great book,” said The Chicago Tribune. I’ll post a link for purchase as soon as it’s available.

October 7th, 2019

L’affaire Brunel: Jeffrey Epstein’s French Connection

Last week, Radio France broadcast and published its multi-platform look into Jean-Luc Brunel, the French model agent alleged to have “fed” young models to Jeffrey Epstein, the pervert plutocrat who killed himself in his jail cell rather than face his accusers. The Cellule Investigation references both my 1995 book (called Top Model in its French translation) and my recent recollection of a disturbing encounter with Brunel in The Daily Beast. To hear the show (in French), go to this link and click the play button.

September 25th, 2019

Green With Desire

The Hollywood Reporter looks back at Dolly Green, daughter of a founder of Beverly Hills, and a major character in my book Unreal Estate. They call her an original housewife of Beverly Hills, a description rife with reality-TV tackiness that surely would have made her bristle. Her full life story will again be available in a new e-book-only re-release of Unreal Estate, to be published soon.

September 2nd, 2019

A Labor Day Flashback

Labor Day weekend 1997 tout Southampton was at David Koch’s annual beach fireworks party when the new broke that the Princess of Wales had died in Paris shortly before the party broke up. Ever a reporter, I woke up my editor and nine days later, my story “The Princess and the Jackals” appeared in New York magazine. “Those in the press and the public who blame the paparazzi for Diana’s death,” read the deck, “need to come to terms with their own predatory instincts.”